Our new visual identity brings together the best characteristics and traits from each of our component brands, creating a family identity that reflects our common goals.
At the heart of our organisation's sales and marketing strategy lies the cornerstone of branding. Within a group of companies, it is imperative to craft a seamless brand experience. This not only allows us to leverage our diverse strengths but also enhances value for our customers, employees, and investors. It sets the stage for future growth.
Our brand book and updated collateral serve as the tools to bring cohesion to the entities within the Physical Properties Testers (PPT) Group. Through these resources, we present a unified front, highlighting our extensive proficiency in the design and manufacturer cutting-edge testing instrumentation and quality control technologies.
We encourage you to acquaint yourself with our brand guidelines and ensure their effective implementation.
As the PPT Group undergoes transformation, so does our brand. It is a convergence of distinct companies, forming a potent collective that epitomises our dedication to delivering testing solutions guaranteeing quality and reliability in materials, components, finished products, and packaging.
We firmly believe that our multifaceted offerings and expertise are the key drivers of our success.
PPT Group Marketing and Brand team
You can browse our online guide or download our brand guidelines book for offline reference. Links to virtual backgrounds, PowerPoint templates and other downloadable assets are only available in the online guide.
Core brand colours for the PPT Group use a classic black and white style that has longevity.
Our ’graphite black’ is the most widely used background or staging colour, providing vivid contrast with high quality product imagery and text layout.
At group level a reserved palette of blues and greys can be used to complement sub-brand spot colours.
Our typographic style for all of the PPT Group is clean and purposeful. We use 'DIN' and 'Univers' because their calm and distinctive styles complement our tone of voice.
DIN for headlines and structural headings help us make clear impactful statements.
Commonly reserved for use within sales and marketing collateral.
Light
AaBbCcDd...(@&?!/,:;-_*")
Regular
AaBbCcDd...(@&?!/,:;-_*")
Bold
AaBbCcDd...(@&?!/,:;-_*")
Univers for all other body copy is easy to read in print and on screen.
This typeface will be pre-installed on all PPT Group desktops. Please contact your local IT Administrator or Group Marketing for support.
Light
AaBbCcDdEeFfGgHhIi...(@&?!/,:;-_*")
Regular
AaBbCcDdEeFfGgHhIi...(@&?!/,:;-_*")
Bold
AaBbCcDdEeFfGgHhIi...(@&?!/,:;-_*")
Our new visual identity unites us. We are a family of brands and just as a family is made up of individuals, with their own characteristics and personality traits, we maintain some distinctive qualities from each brand while adopting a new group identify designed to complement and elevate each brand.
Part of our new group visual identity is incorporating more people and application oriented photography.
Photography and stock should feel natural and focus on people at work. You can get support and advice from our Group Marketing team on using different styles and techniques to develop images.
A new colour-tuned particle waves brand element has been introduced for (very sparing) use across the brands.
For example, blue waves for James Heal or Mecmesin product promotion, yellow waves for Alluris, or a blend of the brand spot colours on PPT Group material.
Alluris' existing high quality photography and format of new collateral will also be consistent within the group brand, demonstrating how distinctive traits such as the yellow particle waves can be introduced.
James Heal product photography showcases the high standard of product design and new marketing collateral will be co-branded, eg James Heal / PPT Group.
Many Lansmont products are of such a large scale or impact that we want to convey this within our approach to imagery, supporting the real-world to lab-simulated dynamics data capture message.
Mecmesin’s new product strategy requires great imagery. As the examples show, the style and relationship between the collateral of the different brands is being brought much closer together.
Our physical brand presence is just as important as our digital presence.
Branding should be clear and minimalist, presented as white-on-black or black-on-white only with brand colours used sparingly to complement.
Our physical brand presence is just as important as our digital presence.
For example, our service and calibration teams will use branded vehicles that clearly present our group/family status first (ie PPT Group) as well as our component brands.
Signage on our building will typically be presented as white on black.
We have included some examples of branded apparel and corporate gifts, as a guide for general brand use and placement.
Items should be co-branded to serve specific role or business requirements - eg James Heal / PPT Group, Mecmesin / PPT Group.
Single-brand use is reserved for PPT Group - ie child-brand (Alluris) must clearly reference parent brand (PPT Group).
If you need support or advice on brand application, please contact the Group Marketing team.
Our group stationery is a contemporary template that complements each of the brands.
Business cards and stationery should be co-branded to serve specific role or business requirements - eg James Heal / PPT Group, Mecmesin / PPT Group.
Solo-brand use is reserved for PPT Group - ie child-brand (Alluris) must clearly reference parent brand (PPT Group).
If you need to design or order corporate stationery or business cards, please contact the Group Marketing team.
Downloadable branded templates.
You will need to login to your PPT Group account to download any of these templates.
Branded virtual backgrounds for video calls via Zoom and Teams.
PPT Group branded PowerPoint presentation template.
Includes numerous template layouts, style guides, collective and individually themed slides for group brands (eg PPT Group, Alluris, James Heal, Mecmesin, etc).
A brief introduction to the PPT Group for customers, distributors and agents.
Our recommended LinkedIn profile background photo for our colleagues across the group.
Our corporate email signature format.
<!-- VARIANT #0 - GENERIC -->
Firstname Lastname
Sales & Service Administrator
t: +44 (0)1403 799979 | m: +44 (0)7000 123456 | e: firstname.lastname@PPTGroup.com
w: PPTGroup.com | Alluris.com | JamesHeal.com | Lansmont.com | Mecmesin.com
PPT Group UK Ltd, Newton House, Spring Copse Business Park, Slinfold, West Sussex, RH13 0SZ, UK
--
<!-- VARIANT #1-WINTER - JAMES HEAL -->
Firstname Lastname
Digital Marketing Executive, Marketing
t: +44 (0)1403 799979 | m: +44 (0)7000 123456 | e: firstname.lastname@PPTGroup.com
w: PPTGroup.com | Alluris.com | JamesHeal.com | Lansmont.com | Mecmesin.com
PPT Group UK Ltd, Richmond Works, Lake View, Halifax, HX3 6EP, UK
--
<!-- VARIANT #1-SPRING - JAMES HEAL -->
Firstname Lastname
Digital Marketing Executive, Marketing
t: +44 (0)1403 799979 | m: +44 (0)7000 123456 | e: firstname.lastname@PPTGroup.com
w: PPTGroup.com | Alluris.com | JamesHeal.com | Lansmont.com | Mecmesin.com
PPT Group UK Ltd, Richmond Works, Lake View, Halifax, HX3 6EP, UK
--
<!-- VARIANT #1-SUMMER - JAMES HEAL -->
Firstname Lastname
Digital Marketing Executive, Marketing
t: +44 (0)1403 799979 | m: +44 (0)7000 123456 | e: firstname.lastname@PPTGroup.com
w: PPTGroup.com | Alluris.com | JamesHeal.com | Lansmont.com | Mecmesin.com
PPT Group UK Ltd, Richmond Works, Lake View, Halifax, HX3 6EP, UK
--
<!-- VARIANT #1-TITAN25 - JAMES HEAL -->
Firstname Lastname
Digital Marketing Executive, Marketing
t: +44 (0)1403 799979 | m: +44 (0)7000 123456 | e: firstname.lastname@PPTGroup.com
w: PPTGroup.com | Alluris.com | JamesHeal.com | Lansmont.com | Mecmesin.com
PPT Group UK Ltd, Richmond Works, Lake View, Halifax, HX3 6EP, UK
--
<!-- VARIANT#2-LANSMONT - START COPY HERE -->
Firstname Lastname
Quality Manager
t: +1 (831) 655 6600 | m: +1 (831) 555 6789 | e: firstname.lastname@PPTGroup.com
w: PPTGroup.com | Alluris.com | JamesHeal.com | Lansmont.com | Mecmesin.com
PPT Group Corp DBA Lansmont, 17 Mandeville Court, Monterey, CA 93940, USA
--
<!-- VARIANT #3 - MECMESIN -->
Firstname Lastname
Creative Designer, Marketing
t: +44 (0)1403 799979 | m: +44 (0)7000 123456 | e: firstname.lastname@PPTGroup.com
w: PPTGroup.com | Alluris.com | JamesHeal.com | Lansmont.com | Mecmesin.com
PPT Group UK Ltd, Newton House, Spring Copse Business Park, Slinfold, West Sussex, RH13 0SZ, UK
